Events
November 20, 2024
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OFFF Sevilla 2023
Last week we had the pleasure of attending OFFF Sevilla. OFFF hosts design festivals across the globe, originating in Barcelona in 2001. The annual circuit has now expanded to also include the likes of Vienna, Mexico City, Tel Aviv, and, of course, Sevilla. Having attended OFFF 2022 with a few members of our design team, we had an idea of what to expect. This time round, we were fortunate enough to be able to make the trip with the majority of the agency: graphic designers, web designers, marketers and our directorship.
OFFF Sevilla excels in its ability to cover an extremely wide cross-section of creative niches through the speakers it hosts. As creatives, we often become so engrossed in our own work that we fail to notice or appreciate what’s happening in adjacent fields. Stepping back and listening to people talk about their diverse creative endeavours, often unrelated to the type of work we do at Kenshō, was extremely refreshing. It provided a real opportunity to see creativity and design through a broader lens than we typically do.
With that said these were our highlights from the two days:
Graphic Design & Branding
Global heavyweights DixonBaxi were one of our must-see’s coming into OFFF, and they did not disappoint. Boasting a client list filled with the likes of The Premier League, AC Milan, Hulu and Eurosport, they are the gold standard of brand identity design. Founders Simon Dixon and Aporva Baxi delivered a relatable talk, in which they took the audience on a retrospective look at the agency’s humble beginnings, and broke down some of their most recent, high profile projects.
From working in-house at world-renowned cultural institutions and publishers, to starting up her own studio, Sarah Boris demonstrates an admirable desire to never remain content with the status quo. Taking us through her diverse portfolio of work, across a dizzying array of mediums, Sarah’s design career serves as a true source of inspiration for those of us keen to push our creative practice beyond our comfort zone.
3D & Motion Design
Amsterdam based Pierre Nelwan of Media.Monks was one of the most charismatic speakers across the two days. Representing a creative agency of over 8,000 employees lends itself to feeling imposing and potentially disconnected, but Pierre managed to make his talk extremely personal and relatable, with a focus on career trajectory and growth.
NotReal’s presentation was a true visual treat, running through a portfolio stacked with work for the likes of Nike, Microsoft, Ebay and Squarespace. Their 3D, animation and CGI work takes on a dreamlike quality, bursting with vivid colour, personality and practically tangible textures.
Local Talent
An aspect of OFFF that we particularly enjoyed was the inclusion of local speakers. This created a platform for Andalusian creatives to connect with an international audience, and exposed attendees to some very geospecific cultural references. Justa y Rvfina is a typographic project that was undertaken by a group of Andalusian designers during the pandemic. It explores Sevilla’s iconic tiled street signage, its personality, and its role in promoting the Sevillano identity.
Pleasant Surprises
Valencia based Iván Llopis of Banjo Soundscapes delivered an extremely engaging talk, taking the audience on an intimate journey through his creative process, allowing us a look into how he and his team craft immersive soundscapes for both commercial and artistic projects. Sound design can often be an overlooked and under-appreciated art form, watching Iván so passionately celebrate his team’s art and demonstrate work of such a high calibre was eye-opening and extremely inspirational.
Designer and Director Filipe Carvalho specialises in main titles, his impact on popular culture is perhaps not celebrated by the wider design community to the extent that he’s deserving of. We are ourselves guilty of coming into the festival unaware of his significant contributions to crafting sequences for some of our favourite shows. Speaking on his creative journey thus far, Felipe articulated how continued perseverance and self-belief are integral in order to open doors for yourself, no matter where you come from, or where you’re located in the world. “Send that email, the worst thing that can happen is that nothing happens.”
In truth we could have made this article much longer, the talent on display was truly special and we’ve come away feeling energised and excited for our own journey here at Kenshō. We want to extend our thanks to OFFF for organising such a seamless and inspiring event, we’ll definitely be back again in 2024!
Explore other insights
Founder Story: Stelios
KENSHŌ AGENCY — A FOUNDER STORY
Kenshō Agency wasn’t built just to make better brands.
We kept seeing potential clients come to us, both small and large, with the same issue.
They’d invested real money into branding, and were getting very little back from it. Not because the work was bad, but because it had no real connection to how the business actually ran, its values, or where it was trying to go.
Strategy sat in one place. Execution in another. And the brand ended up somewhere in between, looking right, but not doing much.
We’d both seen this play out repeatedly. Just from different sides of it.
That’s where Kenshō Agency started.
STELIOS' FOUNDER STORY
Stelios grew up around design.
Aesthetics, craft, visual storytelling. That was always there.
But his career took him into operations, finance, and risk, working at director level in environments where decisions had real consequences and there wasn’t room for guesswork.
That changes how you see things.
Brands stop being about visuals, and start becoming about clarity. About trust. About giving people a way to make decisions with confidence.
When Stelios came back to design, he didn’t leave that behind.
He brought it into the work.
So creative decisions aren’t treated as subjective. They’re treated as business decisions. The kind that need to hold up under pressure, not just in a presentation.
WHY KENSHŌ AGENCY EXISTS
Most branding doesn’t fail because of a lack of creativity, it fails because it’s built in isolation.
The people shaping the brand aren’t always close to the business. And the people running the business aren’t always working from a clear brand.
So things drift.
Messaging becomes inconsistent. Decisions take longer. Teams pull in different directions. And money gets spent without real return.
Kenshō Agency exists to fix that.
We work across four areas, culture, business processes, narrative, and visual expression, because that’s where brand actually lives.
Not in a deck.
In how a business communicates, makes decisions, and shows up every day.
When those things are aligned, things start to move.
Decisions get clearer. Execution gets faster. And the brand starts contributing commercially, not just visually.
That’s the role Kenshō Agency plays.
Not just to create brands that look right.
But to build brands that work.
News
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Founder Story: James
Kenshō Agency — A founder storyKenshō
Agency wasn’t built just to make better brands.
We kept seeing potential clients come to us, both small and large, with the same issue.
They’d invested real money into branding, and were getting very little back from it. Not because the work was bad, but because it had no real connection to how the business actually ran, its values, or where it was trying to go.
Strategy sat in one place. Execution in another. And the brand ended up somewhere in between, looking right, but not doing much.
We’d both seen this play out repeatedly. Just from different sides of it.
That’s where Kenshō Agency started.
James’ founder Story
Environments with targets, complexity, and constant pressure to deliver.
You learn quickly in places like that.
Good ideas aren’t enough.
What matters is execution. Consistency. Alignment. Getting people, channels, and decisions moving in the same direction, even when things aren’t simple.
James understands how marketing works from the inside. Not how it’s presented, but how it operates day to day inside a business.
He focuses on closing the gap between what a brand is supposed to be, and what actually gets delivered in the market.
WHY KENSHŌ AGENCY EXISTS Why Kenshō Agency exists
Most branding doesn’t fail because of a lack of creativity, it fails because it’s built in isolation.
The people shaping the brand aren’t always close to the business. And the people running the business aren’t always working from a clear brand.
So things drift.
Messaging becomes inconsistent. Decisions take longer. Teams pull in different directions. And money gets spent without real return.
Kenshō Agency exists to fix that.
We work across four areas, culture, business processes, narrative, and visual expression, because that’s where brand actually lives.
Not in a deck.
In how a business communicates, makes decisions, and shows up every day.
When those things are aligned, things start to move.
Decisions get clearer. Execution gets faster. And the brand starts contributing commercially, not just visually.
That’s the role Kenshō Agency plays.
Not just to create brands that look right.
But to build brands that work.
News
{num} mins
Kenshō Agency & Ads.gi Joins Forces with the Capurro Group
Kenshō Agency & Ads.gi Joins Forces with the Capurro Group
After several years of collaboration, we’re thrilled to announce that the Capurro Group has acquired a majority stake in Kenshō Agency & Ads.gi, marking the beginning of a strategic partnership that will propel us to new heights.
INTRO
After several years of collaboration, we’re thrilled to announce that the Capurro Group has acquired a majority stake in Kenshō Agency & Ads.gi, marking the beginning of a strategic partnership that will propel us to new heights.With over 150 years of business expertise, the Capurro Group brings an extensive network and deep industry knowledge, enabling Kenshō Agency to operate on a more global scale.
This partnership strengthens our ability to serve our clients, unlocking new opportunities, markets, and strategic connections that will enhance the value we deliver to them.
Having worked together for nearly a decade, this move is a natural evolution of our shared vision. With Capurro Group's backing, Kenshō Agency is poised for unprecedented growth while continuing to innovate and push boundaries.
We’re incredibly excited for this next chapter and the possibilities it brings, not just for us but for our clients, partners, and the industries we serve.
Stay tuned for what’s next!
News
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