Brand
Impact
model
A structured workshop process that gives decision-makers a financially grounded understanding of how and where branding can drive real business value before they invest in it.
Your team talks about brand. but nobody agrees on what to do next
Misaligned priorities
Marketing sees brand as a long-term investment. Sales wants pipeline now. Finance asks for ROI numbers. Without a shared language, every brand conversation becomes a circular debate between departments.
The wrong conversation.
Most brand discussions jump straight to logos, colours, and taglines. That's a solution before a diagnosis. It wastes leadership time and produces superficial results.
No shared framework
Everyone has an opinion on the brand. Nobody has a model that ties those opinions to commercial outcomes. So, decisions stall or default to whatever's cheapest.
Book a 30 minute call
The Brand Impact Model
A proprietary approach and workspace that identifies where your brand creates and leaks business value. No mood-boards. No subjective debates.
Just a structured process that links brand decisions to commercial outcomes your leadership team can see and align on.
Three sessions.
Key stakeholders.
Real clarity.
1
Map the business
We visualise your business model, revenue structure, and strategic priorities on a shared canvas. This grounds every brand conversation that follows in how your company makes money.
FORMAT:
Interactive canvas and post-its
2
Diagnose brand impact
Using the Brand Impact Model framework, your team identifies and votes on the specific points where brand is driving, or undermining, business performance. You leave with a shared, prioritised diagnosis.
FORMAT:
Structured voting and alignment
3
Size the opportunity
Together, we pinpoint solutions, estimate impact ranges, and sequence initiatives by commercial value. You leave with a financial projection to justify your branding plan.
FORMAT:
Opportunity discussion and projections
Who is this workshop for?
This is for you if...
Your leadership team agrees brand matters, but can't agree on what to do about it
You want brand decisions grounded in commercial outcomes, not gut feeling
You can commit 3–7 senior leaders (including the CEO) to all three sessions
Your company is between €5M and €100M in revenue
This is not for you if...
You're looking for a new logo, tagline, or visual refresh, that's a different engagement
Your CEO won't participate, this only works with decision-makers in the room
You want to hand this off to marketing without leadership involvement
How it works
Before
Discovery call
Discovery call
In a 30-minute call, we learn about your business situation and specific challenges. We clarify the approach, the collaborative workspace we'll use, and logistics. If there's a fit, you receive a tailored proposal based on your needs and business complexity.
During
Three workshop sessions
Three workshop sessions
We facilitate. You think. We run analysis in real time and work through implications together as a leadership team. Designed for remote; works just as well in person.
After
Your custom Brand Impact Model
Your custom Brand Impact Model
You receive a full summary of decisions, the visual model, and your prioritised action plan. Use it for further internal alignment or as the brief for your next stage.
Common questions
Most teams begin within two weeks of their discovery call.
Sceptics are our best participants. The entire method is built around commercial evidence and business outcomes, not brand theory. If your team responds to numbers and logic, they'll respond to this.
The people who make brand and business decisions: CEO, CMO, Head of Sales, and one or two other senior leaders. This workshop only works when decision-makers are present. We don't run it with junior teams.
Yes. It's designed as a remote workshop using structured facilitation tools and async pre-work. We can also run it on-site. Either way, the sessions are just as focused and productive.
Start with the impact model
A short introductory call to discuss your business context, explain how the workshop works, and answer any questions before deciding on the next step.