Nich is a high-performance Thai bicycle brand with more than 15 years of history. The company reached a pivotal moment as it prepared to expand beyond Southeast Asia into new markets across North America, Europe, and Oceania.

The team approached us to elevate their identity so it could stand confidently on a global stage. The challenge was to refine the brand while preserving the essence of its existing logo, a mark that held deep meaning for the founders and long-time riders alike.

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