Within The Walls

Full Project Coming Soon

Branding & Design

Within the Walls was a 2021 conceptual proposal for the Main Street BID (Business Improvement District), an initiative launched by an independent body and backed by the Government of Gibraltar.

The BID's aim was to develop a brand and identity for Gibraltar's city centre. This would serve to enhance the area for locals, tourists and businesses alike.

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Logo & Colour

The visuals for Within the Walls were intended to compliment Gibraltar's distinct identity as a vibrant, multi-cultural society, influenced heavily by the Mediterranean, whilst also drawing inspiration from further afield.

A bold logomark was developed with a modernist approach. The mark is a depiction of one of the arches that facilitates passage through Gibraltar's historic city walls. These walls are fortifications dating back to as early as the 16th Century, they envelop Gibraltar's city centre and old town.

This was supported by a diverse and extensive colour palette, allowing plenty of scope from which a brand identity and tone of voice with personality could be further developed.

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Typography

The typographic treatment for Within The Walls combined a heavy, block-like sans serif typeface (Midnight Sans, Colophon Foundry) and a sharp, modern interpretation of a classic serif typeface (Louize Display, 205TF). The typefaces were intended to live alongside one another, developing a striking identity revolving around balance through delicate juxtaposition

Midnight Sans references the weight and strength of the city walls themselves, whereas Louize Display pays homage to Gibraltar's rich history, whilst simultaneously looking forward to the future.

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Motifs & Patterns

A suite of motifs inspired by tiling and architecture found around Gibraltar were developed. These were intended to be utilised as patterns and incorporated into wrought-iron street signage.

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Deliverables

Despite this proposal not being materialised we're extremely proud of the work. The following deliverables serve as an indication of the direction the project could've taken.

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Kenshō (ken-sho)

Definition

A Japanese term from the Zen tradition. Ken means see 'seeing', shō means 'nature, essence'.
It is usually translated as 'seeing one's (true) nature.

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Introducing Ourselves

Graphic Design & Branding
Digital Marketing, Strategy & Advertising
Web2 & Web3
Content Creation
3D Visuals

We’re Kenshō, a Gibraltar based boutique design agency with a diverse team of dedicated industry professionals. We're committed to creating brand identities that truly reflect our clients, resonate with their audiences and stand the test of time.

Our work revolves around identity creation but also spans a wide range of complimentary services, tailored to build and develop the brands we work with.

Kenshō (ken-sho)

Definition

A Japanese term from the Zen tradition. Ken means see 'seeing', shō means 'nature, essence'.
It is usually translated as 'seeing one's (true) nature.

Please scroll

We build and develop brands

Introducing Ourselves

Graphic Design & Branding
Digital Marketing, Strategy & Advertising
Web2 & Web3
Content Creation
3D Visuals

Our work revolves around identity creation but also spans a wide range of complimentary services, tailored to build and develop the brands we work with.

Let's start a conversation,

get in touch

Services

Within The Walls

Full Project Coming Soon

Logo & Colour

Typography

Motifs & Patterns

A suite of motifs inspired by tiling and architecture found around Gibraltar were developed. These were intended to be utilised as patterns and incorporated into wrought-iron street signage.

Deliverables

Kenshō (ken-sho)

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Next Project

Introducing Ourselves

Kenshō (ken-sho)

Please scroll

We build and develop brands

Introducing Ourselves

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Limestone