This project saw us tasked with reimagining Shine Easy, a Gibraltar based company that provides a convenient and eco-friendly solution for clientele looking to maintain assets ranging from vehicles to homes and office space.
The re-brand centres around a name change, moving away from Shine Easy (a name that carried ties to cleaning services) and taking on Eez. The Eez name builds on its predecessor, bringing with it a sense of newfound freedom and allowing the company to easily expand into new sectors.
The name change is accompanied by a complete overhaul of the company's visual identity. A new logo and typographic treatment live alongside an expanded colour palette and illustrative suite. The aim was to create an identity that is as unique to the brand as it is versatile in its interchangeability; working well across a multitude of sectors and services.
You can see the full case study here.