We recently completed the re-brand for Acquarius, a Gibraltar based trust and corporate service provider.
![](https://cdn.prod.website-files.com/646cbc99b70fd9ad457a891e/655767de16c0fbe9fde7af90_Kensho%CC%84%20-%20Website%20Content%20-%20Acquarius%20-%20Before-After.webp)
The re-brand aimed to breathe new life into Acquarius’ visual identity, placing a focus on telling the story of the company and developing a common direction that all employees could feel a connection to, and ownership of.
![](https://cdn.prod.website-files.com/646cbc99b70fd9ad457a891e/655762f38b35c336f1389638_Kensho%CC%84%20-%20Website%20Content%20-%20Acquarius%20-%20Brand%20Guidelines.webp)
Acquarius’ identity consists of a completely refreshed logo suite, two newly implemented typefaces, a revised colour palette, photography and a modular grid-based design system from which all brand assets are built.
You can see the full case study here.