Acquarius
Full Project Coming Soon
Branding & Design
Web Design & Development
Photography
View
Drag
View
Branding & Design
Web Design & Development
Photography
The Acquarius logo adopts a typographic approach. The word-mark is set in sentence case, utilising a slightly modified version of sans serif typeface TT Fors Medium by TypeType Foundry. The typographic selection helps position Acquarius as a commercial and serious, yet modern and forward thinking entity.
The 'Acquarius A' is based on strict geometry and with the visual characteristics of TT Fors Medium in mind. The 'A' has been designed with enough character to work as a standalone mark when applicable.
padding-top: 100%;
padding-top: 100%;
padding-top: 100%;
padding-top: 100%;
A key theme behind the Acquarius re-brand has been the integration of the 'building blocks' concept. The idea behind the concept is that interaction between squares and rectangles serves as a visual representation of the way in which Acquarius' stakeholders fit seamlessly together, working side by side to create solid foundations.
The concept has been developed in order to maintain a tie to Acquarius' original logo in a contemporary manner.
Brand applications span both digital and physical mediums, demonstrating the flexibility of the design system across all outputs.
Graphic Design & Branding
Digital Marketing, Strategy & Advertising
Web2 & Web3
Content Creation
3D Visuals
Graphic Design & Branding
Digital Marketing, Strategy & Advertising
Web2 & Web3
Content Creation
3D Visuals