Case Study
November 22, 2024
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Client Case Study: Melon Diesel

We had the pleasure of creating the visual identity for a concert commemorating the 25th anniversary of Melon Diesel's debut album, 'La Cuesta De Mister Bond'.

Our design approach took cues from Melon Diesel's visuals of the late 1990s, exploring blocky typography, vibrant colour contrast, and the inclusion of a long-lost local landmark: the pyramid, at what was known locally as "The Last Shop in Europe".

The concert took place on the 21st June 2024 at Gibraltar's Europa Sports Complex, drawing a capacity crowd of over 2,000 fans.

We supported the event organisers in the implementation of the brand across a multitude of physical deliverables, encompassing printed merch, access passes, lanyards and wristbands amongst other assets.

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Founder Story: Stelios

KENSHŌ AGENCY — A FOUNDER STORY

Kenshō Agency wasn’t built just to make better brands.

We kept seeing potential clients come to us, both small and large, with the same issue.

They’d invested real money into branding, and were getting very little back from it. Not because the work was bad, but because it had no real connection to how the business actually ran, its values, or where it was trying to go.

Strategy sat in one place. Execution in another. And the brand ended up somewhere in between, looking right, but not doing much.

We’d both seen this play out repeatedly. Just from different sides of it.

That’s where Kenshō Agency started.

STELIOS' FOUNDER STORY

Stelios grew up around design.

Aesthetics, craft, visual storytelling. That was always there.

But his career took him into operations, finance, and risk, working at director level in environments where decisions had real consequences and there wasn’t room for guesswork.

That changes how you see things.

Brands stop being about visuals, and start becoming about clarity. About trust. About giving people a way to make decisions with confidence.

When Stelios came back to design, he didn’t leave that behind.

He brought it into the work.

So creative decisions aren’t treated as subjective. They’re treated as business decisions. The kind that need to hold up under pressure, not just in a presentation.

WHY KENSHŌ AGENCY EXISTS



Most branding doesn’t fail because of a lack of creativity, it fails because it’s built in isolation.



The people shaping the brand aren’t always close to the business. And the people running the business aren’t always working from a clear brand.



So things drift.



Messaging becomes inconsistent. Decisions take longer. Teams pull in different directions. And money gets spent without real return.



Kenshō Agency exists to fix that.



We work across four areas, culture, business processes, narrative, and visual expression, because that’s where brand actually lives.



Not in a deck.



In how a business communicates, makes decisions, and shows up every day.



When those things are aligned, things start to move.


Decisions get clearer. Execution gets faster. And the brand starts contributing commercially, not just visually.



That’s the role Kenshō Agency plays.



Not just to create brands that look right.



But to build brands that work.

News
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Founder Story: James

Kenshō Agency — A founder storyKenshō

Agency wasn’t built just to make better brands.

We kept seeing potential clients come to us, both small and large, with the same issue.

They’d invested real money into branding, and were getting very little back from it. Not because the work was bad, but because it had no real connection to how the business actually ran, its values, or where it was trying to go.

Strategy sat in one place. Execution in another. And the brand ended up somewhere in between, looking right, but not doing much.

We’d both seen this play out repeatedly. Just from different sides of it.

That’s where Kenshō Agency started.

James’ founder Story

Environments with targets, complexity, and constant pressure to deliver.

You learn quickly in places like that.

Good ideas aren’t enough.

What matters is execution. Consistency. Alignment. Getting people, channels, and decisions moving in the same direction, even when things aren’t simple.

James understands how marketing works from the inside. Not how it’s presented, but how it operates day to day inside a business.

He focuses on closing the gap between what a brand is supposed to be, and what actually gets delivered in the market.

WHY KENSHŌ AGENCY EXISTS Why Kenshō Agency exists



Most branding doesn’t fail because of a lack of creativity, it fails because it’s built in isolation.



The people shaping the brand aren’t always close to the business. And the people running the business aren’t always working from a clear brand.



So things drift.



Messaging becomes inconsistent. Decisions take longer. Teams pull in different directions. And money gets spent without real return.



Kenshō Agency exists to fix that.



We work across four areas, culture, business processes, narrative, and visual expression, because that’s where brand actually lives.



Not in a deck.



In how a business communicates, makes decisions, and shows up every day.



When those things are aligned, things start to move.



Decisions get clearer. Execution gets faster. And the brand starts contributing commercially, not just visually.



That’s the role Kenshō Agency plays.



Not just to create brands that look right.



But to build brands that work.

News
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Kenshō Agency & Ads.gi Joins Forces with the Capurro Group

Kenshō Agency & Ads.gi Joins Forces with the Capurro Group

After several years of collaboration, we’re thrilled to announce that the  Capurro Group has acquired a majority stake in Kenshō Agency &  Ads.gi, marking the beginning of a strategic partnership that will  propel us to new heights.

INTRO

After several years of collaboration, we’re thrilled to announce that the  Capurro Group has acquired a majority stake in Kenshō Agency &  Ads.gi, marking the beginning of a strategic partnership that will  propel us to new heights.With over 150 years of business  expertise, the Capurro Group brings an extensive network and deep  industry knowledge, enabling Kenshō Agency to operate on a more global  scale.

This partnership strengthens our ability to serve our clients,  unlocking new opportunities, markets, and strategic connections that  will enhance the value we deliver to them.

Having worked  together for nearly a decade, this move is a natural evolution of our  shared vision. With Capurro Group's backing, Kenshō Agency is poised for unprecedented growth while continuing to innovate and push boundaries.

We’re incredibly excited for this next chapter and the possibilities it  brings, not just for us but for our clients, partners, and the  industries we serve.

Stay tuned for what’s next!

News
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