Masbro has been a trusted insurance provider in Gibraltar since 1985.
Our task was to redefine Masbro’s identity, transforming it into a contemporary, approachable brand while preserving its strong connection to the local community.
This involved moving away from conventional insurance aesthetics to embrace a more playful and imaginative visual language, one that injects character and personality into the brand, setting Masbro apart in a traditionally reserved industry.
Masbro’s new identity is deeply inspired by Gibraltarian culture, capturing the vibrant spirit of the community and the unique character of the place we call home.
From a colour palette drawn from Gibraltar’s lively architecture to illustrations that depict familiar moments of everyday life, every brand touchpoint is designed to feel welcoming, relatable, and distinctly local.
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